Michael Darragh,

Digital Influence Strategist, Ogilvy Public Relations Worldwide

 

Michael joined Ogilvy in 2006, bringing with him eight years experience producing original new media projects in Australia, China and Spain.

Since then Michael helped establish Ogilvy PR's 360º Digital Influence practice in China and across the Asia-Pacific. He has developed digital strategies for adidas, Danone, Diageo, Goodyear, Louis Vuitton and Presence Switzerland to name a few.

 

Prior to working at Ogilvy he undertook independent web marketing contracts for companies including Alcatel-Lucent, the British Council and Haworth in Shanghai, and Softonic in Barcelona.

 

In the period 1998-2001 he was Managing Editor and Executive Producer at Next Media in Sydney. He launched websites for magazines including Rolling Stone (Australian edition), internet.au and PC PowerPlay and edited a suite of "how-to" handbooks on topics like CSS, HTML, JavaScript, PhotoShop, Visual Basic and Linux.

Talk to Michael at Michael.Darragh@ogilvy.com